And that starts with data.

But when you open your analytics dashboard, you feel like GA4 is mocking you. You might be wondering:

That's me. I'm that someone.

With a background in marketing and analytics, I use data to help you create content that resonates with your audience, moves people further down the funnel, and supports your business goals. I'm not just a number cruncher—I translate data into clear, strategic next steps.

• Refined messaging that speaks to the right audience.
• Quality, researched copy that speaks to your specific audience's pain points and shows life on the other side of your solution.
• Engaging, well-researched emails and blog posts that use digital marketing best practices.

If you're ready to stop guessing and start making content decisions backed by data, let's talk.

What I do:

• Content audits to find what’s performing—and what’s holding you back

• Mini content strategies to guide what to create next (and why)

• Performance insights that connect content to business goals

• Prioritized recommendations you can actually use

Want something done-for-you? Something collaborative? We’ll find the right fit.

Caitlin's skills in producing targeted copy are exemplary. She takes the time to research the subject matter in order to effectively communicate the concept. I highly recommend working with her on any copy need.  -Jill LoCascio ISC(2)

When I assign an editing project to Caitlin, I always know it’s in good hands. In fact, I had such a great experience with Caitlin that I've referred her to other clients! -Beth Chernes, SEO Consultant

Her ability to deeply understand a company's tone of voice, goals and solution is second to none. Caitlin has helped our team publish valuable content that engages with real prospects and customers. Not to mention her dedication to meeting deadlines is fantastic. -Madie Brookens, Ozmo