Caitlin Lemon

Marketing and Customer Insights Analyst

I turn customer behavior, market signals, and messy analytics into clear, decision-ready insights and recommendations — reducing risk, improving prioritization, and strengthening strategic confidence.

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Marketing Insights & Strategy Portfolio

Google Docs • 6th November 2025

Maven Toys

Interactive dashboard using Google Sheets to understand revenue by region and how it compares to the previous month and previous year. Additionally, the dashboard provides an at-a-glance overview of store performance and identifies top and bottom performing products. This project was part of the Maven Analytics Advanced Excel Dashboard Design course.

23rd October 2025

The Metrics Weren’t Lying — But the Setup Was

The client couldn’t trust their data, and they were right not to. I uncovered where GA4 was misfiring and showed them how to rebuild reliable tracking so their decisions were based on reality, not guesswork.

22nd October 2025

Case Study: The Story the Surface-Level Data Wasn't Telling

Sometimes the data only looks bad. I showed that lower engagement rates masked stronger, deeper interaction — and helped the client refocus their content around what their readers actually cared about.

Photo by Chan Walrus on Pexels

5th October 2025

Analyzing Restaurant Orders

Analyzing restaurant orders and providing insights using SQL.

Photo by Viktoria Alipatova on Pexels

14th August 2025

Analyzing Coffee Shop Sales for a New York Coffee Chain

Analyzed data for a fictitious coffee franchise based in New York City. Analyzed top performing locations, products, and made data-driven recommendations.

Photo by Mikael Blomkvist on Pexels

14th August 2025

Decoding Success: Analyzing Marketing Campaign Results

For this project, I analyzed customer data for five different marketing campaigns for a company that sells products in eight different countries. I cleaned and analyzed the data as well as made strategic recommendations for future campaigns.

8th August 2025

What is a contact center in 2025? Transitioning from call hub to revenue driver

13th June 2023

The ultimate guide to providing the best customer self-service

Pillar page for Ozmo.

Ozmo • 27th October 2022

What is virtualization? Virtualized tech support and more

For many years, businesses have supplied their contact center agents with various physical devices, such as tablets and cell phones, to answer complex customer questions. However, even if your agent has the same tablet, they may not have the same version as the customer, which can leave them stumbling in the dark when it comes to providing a seamless tech support experience.

The use of traditional physical devices is quickly becoming outdated when it comes to technical support. They hamper agen

Example GA4 Audit & Implementation Review

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What People Are Saying...

Mara F., Ivy Exec

I highly recommend working with Caitlin for any writing needs! Caitlin did a variety of content and copywriting work for us recently and she was punctual, responsive, a pleasure to work with, and produced excellent copy for us.

Madie B., Ozmo

Caitlin's work with our team has been invaluable to our team's inbound marketing efforts. Her ability to deeply understand a company's tone of voice, goals and solution is second to none. Caitlin has helped our team publish valuable content that engages with real prospects and customers. Not to mention her dedication to meeting deadlines is fantastic. It's been an absolute pleasure getting to work with Caitlin and I look forward to continue collaborating with her!

Disclaimer:

In the south we have a saying: y'all means all. In light of the recent SCOTUS decision in 303 Creative vs. Elenis Et Al., I want to be clear: my services are open to everyone. Regardless of who you love or how you identify.