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Digital Analytics Consultant

I help EdTech, E-learning, Broadband, and Telecom leaders escape spreadsheet hell and create data-driven strategies. Creator of the Career Change Catalyst.

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LinkedIn giving you a fright?

Career Change Catalyst drops 31.10.25. $47 (Halloween day only). After: $97.

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Gumroad •

GA4 Health Checklist

Get reliable data, so you can make critical business decisions with confidence.As the saying goes, "garbage in = garbage out." Your business doesn't just need data, it needs accurate data to avoid wasting time and money. This free checklist is designed to help you assess the health of your GA4 account with confidence. Need more help than a checklist can provide? I also run GA4 health checks for busy entrepreneurs and scrappy marketing teams like yours. Check out my services for more info!

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Gumroad •

Free Guide: Fix Your LinkedIn In 30 Minutes or Less

Fix your LinkedIn and get noticed — in just 30 minutes! Description: Your LinkedIn profile is your first impression — but most profiles are underwhelming. This free guide gives you a step-by-step plan to optimize your headline, About section, and banner, so you can start standing out today. It's how your profile becomes a bright crimson in a sea of LinkedIn beige. Inside, you’ll get: Plus, as a thank-you for downloading, you’ll get a special promo for my full LinkedIn Makeover Kits, which includ...

Digital Analytics and Content Strategy Portfolio

Ozmo •

What is virtualization? Virtualized tech support and more

For many years, businesses have supplied their contact center agents with various physical devices, such as tablets and cell phones, to answer complex customer questions. However, even if your agent has the same tablet, they may not have the same version as the customer, which can leave them stumbling in the dark when it comes to providing a seamless tech support experience.

The use of traditional physical devices is quickly becoming outdated when it comes to technical support. They hamper agen

Example GA4 Setup Review

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What People Are Saying...

Mara F., Ivy Exec

I highly recommend working with Caitlin for any writing needs! Caitlin did a variety of content and copywriting work for us recently and she was punctual, responsive, a pleasure to work with, and produced excellent copy for us.

Madie B., Ozmo

Caitlin's work with our team has been invaluable to our team's inbound marketing efforts. Her ability to deeply understand a company's tone of voice, goals and solution is second to none. Caitlin has helped our team publish valuable content that engages with real prospects and customers. Not to mention her dedication to meeting deadlines is fantastic. It's been an absolute pleasure getting to work with Caitlin and I look forward to continue collaborating with her!

Disclaimer:

In the south we have a saying: y'all means all. In light of the recent SCOTUS decision in 303 Creative vs. Elenis Et Al., I want to be clear: my services are open to everyone. Regardless of who you love or how you identify. 

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